"The lead wasn't serious."
They messaged twice. Got a one-word reply. Heard nothing for six days. Signed with a competitor who called back in two hours.
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"Wrong timing — they couldn't afford it."
CRM shows zero follow-ups after the first contact. Marked closed-lost after 4 days. No second touch ever sent.
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"Too many bad leads from ads."
Team worked the first 80 instant replies. The other 300 were never touched. Nothing flagged it.
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"We followed up with everyone."
38% of leads got zero second contact. 22 conversations started and abandoned. Nobody flagged any of it.
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